![](https://images.squarespace-cdn.com/content/v1/50d36117e4b02989725278f9/1705579515978-S7RZPH2CT0OZ4XEWCQ75/AI+%281%29.png)
![Eugene Teo Clickbait? - Fitness is F***ed](https://images.squarespace-cdn.com/content/v1/50d36117e4b02989725278f9/1729838714125-83MXO7IMAV7KP9AMJKAC/fitness+is+fed.png)
Eugene Teo Clickbait? - Fitness is F***ed
Is the fitness industry actually f***ed and is there anything we can do about it?
![Why We Wanted To Believe The Liver King](https://images.squarespace-cdn.com/content/v1/50d36117e4b02989725278f9/1725373624405-ZA1O43NHWJQ4FFD3AYNF/liver+king.png)
Why We Wanted To Believe The Liver King
The liver king was a calculated project to create a bizarre fitness influencer - and despite the absurdity, we bought into the bit - what does that say about us?