It’s not about what you lose - it’s about what you gain.
Writing about fitness, health, productivity, philosophy, and self-improvement since 2012.
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You’ll get free access to the GAINS 2.0 Workout Programs, the Deadlift Every Day manual, and the BETTER Sampler Chapters.
What makes us different?
Our manifesto.
We believe that:
Fitness should be fun
Everyone should be able to participate, regardless of age, weight, ability, or gender
Weight loss is not a worthwhile goal for most exercisers
Fitness should be simple and accessible
Workouts should be as simple and short as possible while maximizing your results
Interested in 1:1 online fitness coaching? Check out our services:
Zero to hero.
We help busy nerds go from sedentary to superhero, without fitness industry BS or spending long hours in the gym.
I began lifting as a depressed 140lb weakling 16 year old nerd, and it helped me transform into the person I am today, training as a bodybuilder and a powerlifter.
In over a decade of training and coaching, I’ve helped 2000+ clients of all body types and all levels of ability to get better results with less effort, and establish a healthier relationship with fitness, diet, and their bodies.
We offer world-class online fitness coaching. Online coaching is typically cheaper than in-person coaching, and enables us to work with clients anywhere in the world - so long as you have a computer!
Better.
I wrote the Better book series as a way to compress a decade of self-improvement knowledge into a quick and easily readable format. This consists of five books: Healthier, Stronger, Bigger, Smarter, and Wiser, which share the common goal of making you - Better.